InfernoGuard
InfernoGuard provides prompt wildfire detection and notification to large-scale landowners through continued monitoring of environmental conditions. They are a student startup sponsored by the Garage at Northwestern that has conducted product testing with Yosemite National Park, and hopes to return for additional testing in 2022.
F&F worked with InfernoGuard to create a more cohesive brand image, web design, and a social media calendar.
InfernoGuard was a client in Fall 2021.
We designed InfernoGuard’s website. This included writing copy, overseeing visual choices, and offering layout suggestions.
InfernoGuard’s patented devices can detect wildfires and notify landowners via text message to ensure that fires are handled quickly, protecting ecosystems, property, and people.
We aimed to give web visitors a more accurate first impression of InfernoGuard. This entailed clearly articulating InfernoGuard’s product and value proposition through copy.
We created a brand guide, establishing logo use guidelines, a color palette, new typography, and a clear brand voice to keep messaging consistent.
