Acorn Genetics
Acorn Genetics provides a genetic sequencing model that is accessible to everyone. Their novel testing kit allows you to gain critical information about your genetic health, all in the privacy of your own home. While other genetic testing companies have you ship your DNA to a remote lab, they ship the lab to you.
F&F worked with Acorn Genetics during the start of their brand design and thus assisted with logo design, typography, color palette, and brand voice. We also created some initial social media content.
Acorn Genetics was a client in Spring 2021.
Logo Design
^ The final iteration included in our brand guide.
The Acorn Genetics logo incorporates the acorn icon into the double helix DNA strand, emphasizing the seamless connection between family roots and the DNA sequencing process.