Amasu
Amasu is an Evanston-based online retailer of natural herbal wellness products that are easily integrated into daily health routines. F&F worked with Amasu to develop a social media strategy and following, manage email marketing, create a brand ambassador program, and to revamp their website.
Amasu was a client in Fall 2020.
We developed an Instagram growth plan and created 50 original posts that aligned with Amasu’s brand image, including customer testimonials, educational content, and information about Amasu’s brand and team.
Ultimately, our efforts grew Amasu’s following by 386%.
We redesigned Amasu’s home page and ‘About Us’ page in order to better highlight Amasu’s brand values and eco-friendly ingredients.
Email Marketing
We finalized 6 flows and 18 emails, and updated 8 email templates in order to provide Amasu with a longer-term email strategy. We also created 8 integrated Shopify coupons to drive sales through email.
Partnerships
We strategized and launched a brand ambassador program, reaching out to student organizations and Instagram influencers. We ultimately secured 6 brand ambassadors on campus.