DB3 Donuts

Somewhere between the roar of Ryan Field and the elegance of the Evanston Art Center, you'll find DB3 Donuts. Our team created a strongly Northwestern-centric campaign for the client, giving them direct connections to the campus through features with Spoon University and a pop-up at Spoon Fest, the campus food festival.

DB3 Donuts was a client in Spring and Fall 2017.

We created this full page print ad to go in Spoon University's spring 2017 magazine.

We set up a contest with Spoon: students posting photos of their DB3 donuts had the chance to win half a dozen more delicious donuts. Who doesn’t love free food?

By the end of the campaign, DB3 saw a 400% increase in Instagram tags and account traffic.

Since DB3 is pretty far from Northwestern, we created this graphic to show students that it's just a quick stop off the CTA 201.

The DB3 pop-up at SpoonFest, featuring these tasty treats, netted nearly $400 in profit in one day of sales.

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